I am a digital marketing champion, specializing in growth markets. I am passionate about how interactive technology products are changing our lives, transforming business models, and making enterprises more efficient. I have led creative projects all over the world and am interested in how design thinking can transform organizational behavior and drive top-line results.
I have helped many North American companies use digital media for marketing in Europe, South America and Asia Pacific. My clients have included startups and mid-size companies to the Fortune 500. In addition to my client work, I am a frequent conference speaker and recently was honored as a TED Fellow. My writings have appeared in media outlets all over the world including CNN, USA Today, and BBC. I currently live in London with my wife and two daughters.
When I'm not working I love rock climbing and sailing.
Please contact me if you are interested in discussing how I might be able to help your organization.
Timeline
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CEO, TM Marketing Consultants
Leading an organization of thirty-plus professionals dedicated to providing boutique-style digital and print marketing services to more than one hundred clients.
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Doctorate, Economics, New York University
Moved to Sydney
Won Webby Award
Nike+ Campaign
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Partner, Lofa Media Group
Partner in a mid-size agency specializing in web and social media marketing. Contributed to more than four hundred percent growth during tenure.
Promoted to Partner
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Vice President, Marketing, Publicis, North America
Senior leadership role for a globally-integrated full-service advertising agency.
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Sr. Account Manager, Omni Media
Managed account relationships for large accounts including Microsoft, Google, and Nokia.
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BS, Journalism, New York University
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MS, Communication, Columbia University
Proudest Accomplishment
TED Fellow
Experience Highlights
CEO
TM Marketing Consultants
Partner
Lofa Media Group
Vice President, Marketing
Publicis, North America
Sr. Account Manager
Omni Media
Education Highlights
MS, Communication
Columbia University
BS, Journalism
New York University
Doctorate, Economics
New York University
Causes
New York Philharmonic
Advisor
Skyscraper Museum
Volunteer
Interests
Running
Completed five marathons
Cooking
Trained in French, Italian culinary techniques
Results
97
Clients Worked With
200+
Projects managed
31
Awards Received
10
clients in 2018
Skills
Business Modeling
20+
Marketing
20+
digital strategy
15
Business Development
14
Search Engine marketing
13
Project Management
12
e-commerce
10
Questions & Answers
Where did your interest in charts and maps and data come from?
I don’t know exactly when my love for charts began. I have a cherished book from my childhood called “Comparisons” that holds hundreds of pages of charts and measurements and lists of data about the fastest cars and tallest waterfalls and largest animals which definitely exerted an influence on me. I was very enamored with science in my youth, and the piles of National Geographic in the house further supported this passion as I grew up. I think that having a scientific mind (and a deep curiosity) explains why I am so fixated on learning the number of coffees I had in a year, or how many different types of animal I ate. Organizing this information and exploring the unknown is deeply satisfying and comforting to me.
What is your design process?
I like to start by determining the simplest way to communicate the data I’ve been given. Things get complicated very quickly, so there’s no use in starting with an intricate base visualization layer if it needs to have numerous labels or additional dimensions of data applied. I will use Illustrator or Processing (for more complex data) to create an initial rendering of the information. With Processing, I’ve developed an arsenal of graphing tools that will quickly allow me see the shape of the data I’m working with. I can then take the pdf output and style it with either Adobe Illustrator or InDesign.
How has this project (and the burden of recording all this behavior) changed how you live?
I like to start by determining the simplest way to communicate the data I’ve been given. Things get complicated very quickly, so there’s no use in starting with an intricate base visualization layer if it needs to have numerous labels or additional dimensions of data applied. I will use Illustrator or Processing (for more complex data) to create an initial rendering of the information. With Processing, I’ve developed an arsenal of graphing tools that will quickly allow me see the shape of the data I’m working with. I can then take the pdf output and style it with either Adobe Illustrator or InDesign.
What tools do you use?
Hardware: Apple computer, Wacom tablet, iPhone, FitBit. Software: Illustrator, InDesign, Photoshop, Processing, TextMate, iCal and Xcode.
What are your key considerations when designing information graphics?
My chief concern is that the finished graphic be highly scannable and easily digested. For me, this means the elimination of complicated keys and fiddly connections between labels and items. Relationships should be as direct and unadorned as possible and free of unnecessary design flourishes.
3 biggest things Washington can do to lift the economy
If you stood in the way, you'd have been trampled on. I'm talking about the congressional river that poured out of the Capital building last week when Congress adjourned. Not that they had anything to do like fix a limping economy, or provide emergency relief for the drought-stricken farms in the mid-west. Say nothing of the national debt that will go up another $800 million by the time you finish reading this. Having played the villain for so long the fact is that Wall Street now needs...
Britistics
Nike Fuel Band
The Milk Desk
